LETS DO A SIMPLE EXERCISE:
Place 10 business professionals in a room, then ask them to design an ideal business school curriculum. What will you get?
–Ten different proposals, each with core courses corresponding to the professional’s area of expertise. After all, that area, by definition, is “critical” to success in business! –or so each professional might surmise.
Is there a better way? Why not ask major employers what skills are critical to success within their respective organizations. Then, working with faculty, why not design courses that impart these skills? The result is likely to be a curriculum that is relevant to the needs of business, which will enhance the employability of the school’s graduates.
All too often, business curricula are designed and reformed according to what instructors believe should be taught. Undoubtedly, they are the best judges of how content should be delivered. But are they necessarily the best judges of what content should be delivered? Should not major employers be consulted regarding the relevance of content to the workplace?
Moreover, if the majority of today’s businesses did not even exist 10 years ago, how can employers of tomorrow (the majority of whom cannot even be identified today) be consulted regarding the relevance of content to the workplace of ten years hence? –A bit mind boggling!
So, what do you think? What is the ideal business school curriculum, and how should it be designed? Please indicate your name, position, and how we can reach you.